Maxson Choe

Founder, Inference Consulting

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They hired me as a co-op marketing coordinator. I lasted about a week in that role. Somewhere between shadowing the BD team and watching an estimator spend his morning copying numbers between tabs, I realized every department in this company was bleeding time on the same kind of problem. And nobody was fixing it because nobody saw it.

So I started building things nobody asked for. A search tool that replaced a morning ritual. A scraper that fed leads to people before their coffee got cold. One tool turned into two, then four, then six across four companies. People started using them without being told to. That was the signal.

A co-op student isn't supposed to ship production tools. But the gap between what AI can do right now and what most companies are actually doing with it is embarrassing. All it took was someone willing to sit in the room, watch the work, and care enough to build the fix.

That's how Inference started. Not with a business plan. With a question nobody else was asking.